According to this study, Mobile cash was an enabler of sports betting. The seamless integration of mobile cash wallets and sports activities betting platforms, reliability, consistency, ease of use and ease of entry to cell cash was a major enabler of sports activities betting.
Further, the research found that majority of individuals participating in sports betting had been aware of the risksposed by sports activities betting eg addition and advocated for betting corporations to provide different https://zaharamedia.co.ke strategies to leisure other than betting. To most individuals in betting, they perceived the federal government to do very little to curb the adverse results of sports activities betting.
The privacy offered by cell cash as had a optimistic influence on sports betting. Majority of individuals partaking in sports betting searched for information and made choice on tips on how to wager based mostly on data out there on social media platforms corresponding to Facebook, twitter, Instagram and WhatsApp. Majority of betters were conscious that sports activities betting was a type of gambling. In addition, they perceived to be in command of their betting actions and thus continued to bet.
Sports betting is most probably to affect males underneath full employment between the ages of 21 – 40 years in Kenya. Secondly, this study recommends for targeted mass training of consumers with a particular bias to the men. It is recommendable for sports betting corporations to set up devoted social media accounts that impact and efficient in delivery of information on sports activities bets.
The general goal of this study was to assess sports betting impression in Kenya. To obtain these objectives the research utilized a descriptive research design utilizing quantitative research strategy. The population of the study was drawn individuals partaking in sports betting inside Nairobi County. In complete, it was estimated that 2 million individuals have been engaged in sports activities betting. Using stratified random sampling and Yamanes formula a sample measurement of one hundred respondents was chosen for inclusion in the examine.
In addition, the research concludes that social media is the one largest most essential supply of information for sports betting. In addition, social media sites are the major supply of purchase selections for new customers in sports activities betting.
The authorities was disinterested in managing the protection policies of individuals engaging in sports activities betting and did not control the publicity, commercial and promotion of sports betting. On the opposite, government was solely thinking about maximizing its revenues through taxation of sports betting firms. This research concluded that mobile cash has had a huge impact on sports activities betting in Kenya. The relationship between cellular cash and sports betting is enhanced because of the ease of entry to mobile money, the price effectiveness and effectivity of mobile money, transparency, consistency, reliability and privateness of mobile money wallets.
Collected data was analyzed using SPSS and MS Excel worksheets using descriptive statistics of frequency distributions, means and modes. The research discovered that majority of the individuals engaging in sports activities betting have been male of the ages beneath forty years and above 21 years. In addition, the largest source of earnings for sports betters was salaries indicating that a employed individuals were at a better likelihood of participating in sports betting than entrepreneurs and unemployed people. Most of sports activities bets were placed utilizing the web site on a more than as soon as per week interval.
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